Est. 2026 · Brooklyn, New York thediaryofshawnfrank@gmail.com · (347) 471-0706

Words that move money · Copy that closes

The Diary of
Shawn Frank

Ghostwriting · Sales Copy · Email Campaigns · Business Narrative

The Offer

Your business
deserves words
that actually work.

Most business owners write like they're filling out a form. I write like someone who has spent years watching words move capital, close deals, and change minds. That's not a skill you can automate. It's a voice you hire.

Book a Free Call

What I do

"I have spent years writing emails that move money. Now I write them for people who can't."

I come from the capital markets world — working capital, small business finance, institutional lending. I know what it takes to get a stranger on the phone, keep them there, and move them toward a decision. That understanding lives in every sentence I write.

Before that, I trained as a classical actor and studied English literature. I understand register, rhythm, and what makes a reader stop scrolling. Most copywriters know one of these worlds. I know all three.

The Diary of Shawn Frank is a one-person operation. That means you get me — not a junior writer running your account. Every piece of copy I deliver has been thought through, reread, and held to a standard most agencies won't bother with.

"The difference between the right word and the almost right word is the difference between lightning and a lightning bug. I have never written an almost right word on purpose."

— Shawn Frank · The Diary

How it
works.

Simple, fast, and built around your timeline. You tell me who you're trying to reach and what you need them to do. I handle everything else — the strategy, the copy, the sequencing. You approve and deploy.

Step One

Brief Call

30 minutes. You tell me your business, your target, your offer, and what's not working. I listen more than I talk.

Step Two

Strategy Draft

I map the angle, the sequence structure, and the voice we're leading with. You approve before a single word of copy is written.

Step Three

Copy Delivery

Full copy delivered clean, ready to paste. One round of revisions included. Most clients don't need it.

Step Four

Deploy & Track

For full system clients, I set up the automation and monitor the first week. You watch the replies come in.

What it costs

The Packages

Clear pricing. No surprises. Every engagement starts with a conversation.

Entry Point
The Single
$350
one-time · per project
  • One cold email sequence (3–5 emails)
  • Written to a specific audience and offer
  • One revision round
  • Delivered in 5 business days
  • Copy file ready to upload to any sending platform
Get Started
Most Popular
The System
$750
one-time setup + first month
  • Full outreach campaign strategy
  • Two sequences (cold + follow-up)
  • Lead targeting recommendations
  • Automation setup guidance
  • One revision round per sequence
  • Delivered in 7 business days
Get Started
Ongoing Partnership
The Retainer
$600/mo
monthly · cancel anytime
  • Up to 4 pieces of copy per month
  • Emails, landing pages, sales scripts, one-pagers
  • Priority turnaround (48–72 hrs)
  • Monthly strategy check-in call
  • Dedicated point of contact — always me, never a team
Get Started

Proof of concept

What the work looks like.

Cold Email · Small Business Owner · Construction

This email was written in under 20 minutes. It generated a response rate 3x above industry average in a live campaign.

Re-Engagement Email · Dormant Client · Food & Beverage

Re-engagement copy lives or dies on tone. This version converts because it doesn't pretend the silence didn't happen.

For Reference

Your Upwork Profile Kit

Use this copy verbatim when setting up your freelancer profile

Profile Headline

Cold Email Copywriter & Sales Strategist | Built for Business Owners Who Need Words That Close

Hourly Rate Suggestion

Start at $65–85/hr to build reviews fast. Raise to $100–125/hr after your first 3 five-star reviews. Your work will justify it.

Profile Overview (paste directly)

I write emails that get responses. Sales copy that converts. And outreach campaigns that run on their own once we build them together.

My background is unusual. I spent years in capital markets, structuring working capital deals and writing the outreach that closed them. Before that, I trained as a classical actor and studied English literature. What that combination produces is copy that understands people — how they make decisions, what they need to hear, and how to say it in a way that doesn't feel like a pitch.

I specialize in:
— Cold email sequences (3–7 emails, prospecting through close)
— Re-engagement campaigns for dormant leads
— Sales landing pages and one-pagers
— Ghostwritten content for business owners who have something to say but not the time to say it
— Full outreach systems including copy, sequencing strategy, and platform setup guidance

I work with small and mid-sized businesses across construction, food & beverage, professional services, logistics, finance, and healthcare. If your customers are business owners, I understand them better than most copywriters you'll find.

One revision round on every project. Fast turnaround. And you always deal with me — not a team, not a subcontractor.

First Proposal Opening (template)

[Client name] —

I read through your project and I have a clear sense of what you need. [One sentence on their specific situation]. I've done this exact type of work in [relevant industry], and I can show you a sample that maps closely to your use case before you commit to anything.

Here's what I'd build for you: [2-sentence specific scope].

Timeline: [X] days. Happy to jump on a 15-minute call if that's easier.

First Week Strategy

Day 1: Profile live. Apply to 5 jobs — target small business owners needing email copy or sales copy.

Day 2–3: Apply to 5 more. Prioritize jobs posted in the last 24 hours.

Day 4–7: Follow up on any that viewed your proposal. First response likely by end of week.

Goal: First client in 7–10 days. First review in 14–21 days. That review is the asset.

Open the door

Let's talk about
what you need.

Every engagement starts with a conversation. Tell me who you're trying to reach, what you're selling, and what's not working. I'll tell you what I'd do about it.

Response within 24 hours. No pitch on the first call. Just a real conversation.

Send a message