Finance · Comedy · Playwriting
Ghostwriting · Cold Email · Sales Copy
Chapter One
Most business owners write like they are filling out a form. I write like a playwright. Character, rhythm, timing, and the nerve to say the true thing. Your customers can tell the difference in the first line.
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"An email is a stage with one person watching. You earn the next line or you don't."
Shawn Frank · The Diary
Chapter Two
I work in finance. I write comedy. I write plays. Those three rooms made the voice you are reading now.
The finance desk taught me how people make decisions when real money is on the line. Comedy taught me timing, how to land a line and when to shut up. Playwriting taught me that every sentence has to earn the next breath or it gets cut.
I have written for Comedy Central. I have had plays produced in New York. And I have spent years watching one honest sentence do the work of a hundred clever ones.
The Diary of Shawn Frank is a one person operation. That means you get me, not a junior writer, not a team. Every piece of copy I deliver has been read out loud, cut down, and held to a standard most agencies never bother with.
Chapter Three
Simple, fast, and built around your timeline. You tell me who you are trying to reach and what you need them to do. I handle everything else. You approve and deploy.
Step One
30 minutes. You tell me your business, your target, your offer, and what is not working. I listen more than I talk.
Step Two
I map the angle, the sequence structure, and the voice we are leading with. You approve before a single word of copy is written.
Step Three
Full copy delivered clean, ready to paste. One round of revisions included. Most clients never need it.
Step Four
For full system clients, I set up the automation and monitor the first week. You watch the replies come in.
Chapter Four
Clear pricing. No surprises. Every engagement starts with a conversation.
Chapter Five
This is what the work reads like. Cold email with a pulse in it. Ghostwriting that sounds like a person talking late at night.
Cold Email · Small Business Owner
Elias.
Nobody ever got remembered because of a template. The emails that work sound like a person wrote them. Because a person did.
Thirty years on the same corner. Two dollar coffee. The counter holds its ghosts and you know every one of their names. People feel that before they read a word about it, but nobody ever wrote it down. That is the whole problem and the whole opportunity sitting in the same booth.
People can smell fakery in half a sentence. Write like a human, to a human, and the door opens.
One sequence, five days, your voice, $350. Call me if you want the words to match the room.
Shawn
(516) 408-0536
Cold email lives or dies in the first line. This one opens like a story and closes like a handshake.
Ghostwriting · Memoir Opening
My father kept his boat in the driveway for eleven years and never once put it in the water. It sat there going gray in the sun, and every spring he would sand a new strip of the hull and say, this is the year. I believed him every time. That is what it means to be a son.
Years later I passed someone I loved on the street in the rain. One look under the umbrellas, so brief it could have been a thousand years, and then she was gone around the corner. I stood there getting wet and understood what I had been refusing to understand. Some people you have to set free so you can set yourself free. That is the only way back to being truly alive.
The boat is gone and the driveway is just a driveway, but I can still hear the sandpaper. Some sounds you do not get to leave behind. They follow you the way a name follows you, all the way out to wherever you thought you were going.
I am writing your story the way it happened, not the way it looks good on paper. The driveway. The rain. The year that finally was.
You talk. I write. The book sounds like you on your best day.
Shawn
A memoir opening has one job: make the reader trust the voice by the end of page one. You talk, I write, and the story stays straight.
Names and businesses above are fictional. The voice is not.
For Reference
Copy to use verbatim when setting up a freelancer profile.
Profile Headline
Hourly Rate Suggestion
Profile Overview (paste directly)
First Proposal Opening (template)
First Week Strategy
Chapter Six
Every engagement starts with a conversation. Tell me who you are trying to reach, what you are selling, and what is not working. I will tell you what I would do about it. Response within 24 hours. No pitch on the first call.
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